The NBA has signed its first ever US sports betting partnership, agreeing a deal with MGM Resorts International to serve as the league's official gaming partner.
MGM said that the historic partnership will bring millions of NBA fans and MGM Resorts guests together through an innovative collaboration that will open new and exciting opportunities to engage with each other's world-class brands and products.
The multi-year partnership will see MGM serve as the official gaming partner of the NBA and WNBA, giving the operator exposure across NBA's digital assets including NBA TV, NBA.com, the NBA App and social media platforms.
MGM has also agreed to use official NBA and WNBA data and branding, on a non-exclusive basis, across its land-based and digital sports betting offerings throughout the United States.
"As the landscape for sports betting in the US continues to evolve at a rapid pace, MGM Resorts is a proven gaming leader for us to work with on this groundbreaking partnership," said NBA Commissioner Adam Silver.
"Our collaboration will result in the best possible gaming and entertainment experience for consumers through the use of accurate, real-time NBA and WNBA data, and our collective efforts to maintain and enhance the integrity of our games."
These efforts include working together to develop best-in-class practices to protect the integrity of NBA and WNBA games, including anonymized real-time data sharing.
"The NBA has always been an innovator at the forefront of sports evolution, and MGM Resorts is thrilled to partner with the league to revolutionize sports betting in the United States," said MGM Resorts chief executive Jim Murren.
"Integrating the NBA's assets and having official NBA data showcased across the MGM Resorts platforms will provide us with a distinct advantage and instill more confidence in knowing that our data is directly from the NBA."
MGM Resorts is already closely involved with the league following its 2017 acquisition of the WNBA's Las Vegas Aces, whose home games are played at MGM Resorts' Mandalay Bay Events Center.
Shares in MGM Resorts International (NYQ:MGM) closed in New York Tuesday up 1.95 per cent at $31.37 per share.