Sportsbook technology provider Playtech BGT Sports (PBS) has completed the rollout of its over-the-counter (OTC) sports betting solution for Greek operator OPAP.
PBS said that the launch represents a milestone in its partnership with OPAP, which can now offer customers a substantial in-play and pre-match offering for the first time across its retail estate of 4,000 betting locations.
In addition to the full OTC live and pre-match offering, PBS’ software platform has fully integrated OPAP’s virtual games, allowing the company to process all virtual games transactions through both self-service betting terminals (SSBTs) and OTC tills.
PBS has also developed a "trading cockpit" for the operator, enabling OPAP’s in-house trading team to view and manage its betting offerings efficiently and effectively.
“Our relationship with OPAP is growing impressively, and we look forward to helping the company further develop and transform its offer in Greece,” said Playtech BGT Sports CEO Armin Sageder.
OPAP chief executive Damian Cope added: “Playtech BGT Sports brings to OPAP a significant amount of relevant knowledge and expertise.
“The roll-out of the new OTC solution will add to the ongoing, successful rollout of our SSBTs and contribute to both the improvement of our retail sports-betting offering and the enhancement of the in-shop experience for our customers.”