Business News

GVC-owned Ladbrokes Australia has upgraded its accumulator betting product with the launch of a new customizable platform in partnership with Sportcast.

The Sportcast-powered Multiverse platform enables customers to combine any bet, including new Same Game Multi and singles bets from any sport or racing event, all within the same accumulator.

After adding selections, customers can switch on or off any combinations of singles and Same Game Multis, with prices instantly updated within the betslip. As an example, the operator said that customers can bet on a horse to win the Melbourne Cup, the LA Lakers to win by 20+ points and Lebron James to score 30+ points.

Same Game Multis have initially launched across NRL, AFL, NBA and football, with additional sports to follow shortly.

“We pride ourselves on pushing the boundaries when it comes to offering our customers the best possible product and I am sure all who use it will agree, Multiverse gives the punter a new and exciting way to punt like they’ve never been able to before,” said Ladbrokes Australia chief marketing officer Jason Kibsgaard.

“Partnering with Sportcast creates new opportunities to leverage cutting edge technology and deliver both a fantastic same game multi product and an experience like no other.”

Sportcast commercial director Ryan Coombs added: “We are delighted to partner with Ladbrokes Australia in redefining user experiences within the industry. Multiverse demonstrates the flexibility of Sportcast’s technology in offering a unique and seamless betting experience without the limitations punters have had to endure in the past.”