Scientific Games Corporation has launched sports betting at two Caesars Entertainment-owned venues in Mississippi’s newly regulated market.

Powered by SG's OpenBet product suite, Caesars' Horseshoe Tunica Hotel & Casino processed its inaugural bet on August 14th, while Harrah's Gulf Coast Hotel & Casino in Biloxi took its first bets last week in another landmark launch for Caesars.

"Scientific Games remains committed to providing next level experiences to sports betting players through our best-in-class OpenBet sportsbook platform,” said SG Digital chief technology officer Chris Armes. “The launch of sports betting in Mississippi is not only a great step forward in our partnership with Caesars, but also a testament to our commitment to speed to market delivery, as we pivot our business to stay agile and adaptable.

“The deployment of Caesars sportsbooks has been one of the fastest ever deployments of our platform. Our cross-functional teams across the globe worked tirelessly from commercial sign-off through to go-live."

Scientific Games' deal with Caesars covers the provision of its OpenBet technology for Caesars’ venues in New Jersey, including Bally's Atlantic City and Wild Wild West Casino, which went live at the end of July, as well as Harrah’s Atlantic City from August 1st.

"We're thrilled to see such a successful launch in Mississippi,” said Keith O'Loughlin, senior vice president of sportsbook for SG Digital. “This is our fourth property launched in three weeks, and these initial installations are paving the way for amazing revenue growth for our partners and allowing us to showcase our speed to market capabilities.

“The teams at both SG Digital and Caesars did a fantastic job delivering a world class solution to players in Mississippi."

Caesars becomes the latest operator to launch sports betting in Mississippi, with Penn National Gaming last week introducing sportsbooks at Hollywood Casino Gulf Coast and Boomtown Casino Biloxi, as well as venues including 1st Jackpot Casino Tunica, Hollywood Casino in Tunica, and Resorts Casino Tunica.

This followed MGM’s sports betting launch at Beau Rivage Resort & Casino in Biloxi and Gold Strike Casino Resort in Tunica, and Boyd Gaming’s launch at IP Casino Resort Spa in Biloxi and Sam's Town Hotel & Gambling Hall.

William Hill US also confirmed this month that it has signed 11 sports betting agreements with casinos in Mississippi to provide its risk management services and proprietary technology for both retail and on-premise mobile wagering

Shares in Scientific Games Corporation (NSQ:SGMS) closed in New York Monday down 2.72 per cent at $30.35 per share, while shares in Caesars Entertainment Corporation (NSQ:CZR) closed up 0.24 per cent at $10.38 per share.