Sports betting technology provider SBTech has launched its on-property retail betting solution with three operators across five venues in New Jersey and Mississippi.

After receiving license approval in Mississippi and being granted a transactional waiver in New Jersey, SBTech’s self-service betting kiosks have gone live with Churchill Downs and Golden Nugget in Mississippi, as well as Resorts Casino and Golden Nugget Casino in New Jersey.

“Resorts is very excited about the start of the football season as we have created an amazing destination experience for our customers to come to Atlantic City and enjoy a full slate of NCAA and NFL football markets to bet on,” said Resorts Casino chief executive Mark Giannantonio. “Our goal is to establish Resorts as the home for New Jersey players who want to enjoy the best gaming experience with access to the latest sports betting technology, including our state-of-the-art self-service betting kiosks.”

SBTech’s on-property solution includes the first full self-service betting kiosks in the two states, which feature a wide selection of events and markets, together with unique product features such as Parlay Boost, which increases payouts on parlay bets.

Alongside the kiosks, SBTech is also providing a full cashier system, its Chameleon360 platform, and TV screen management systems with more sports and markets available to view for both pre-match and live betting.

In Mississippi, SBTech’s sportsbook have gone live with Churchill Downs' BetAmerica brand at Harlow’s Casino Resort & Spa in Greenville, and at Riverwalk Casino Hotel in Vicksburg.

“We are delighted with the launch and the superior technology and product offering our kiosks deliver,” said Ian Williams, president of Churchill Downs online gaming. “Our players have really taken to the range of markets offered and the ease of use of the wagering machines. As College football starts this weekend, we anticipate that our players will take full advantage of the unique Cash Out feature, which allows players to claim their winnings while bets are still live.”

In addition to launching with Golden Nugget in New Jersey, Mississippi’s Golden Nugget in Biloxi has also begun offering sports betting to its customers.

“We are thrilled to be up and running at our Atlantic City and Biloxi properties,” said Thomas Winter, Golden Nugget senior vice president and general manager of online gaming. “SBTech technology is undoubtedly the most advanced and innovative that bettors will find in New Jersey and Mississippi. It allows us to provide patrons with a state-of-the-art sports betting experience, never before seen in the US.

“Innovative kiosks allow bettors to choose between thousands of in-running betting opportunities, after the games have started. Innovative features such as true-odds parlays with a bonus boost and early Cash Out have already proven very popular among sport fans and we look forward to taking the excitement online in New Jersey.”

SBTech chief executive Richard Carter commented: “I’m delighted to have witnessed the successful launches of our partners in New Jersey and Mississippi in such a short space of time. We deployed with our people on the ground to work closely with our partners and the regulators.

“I would like to thank the teams at the DGE [NJ Division of Gaming Enforcement] and MGC [Mississippi Gaming Commission] for all of their hard work and support. We are fully focused on working with our partners to build the best product for the US market and support their growth.”

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