iGaming software provider Bede Gaming has successfully integrated SBTech’s sportsbook solution with its platform.

The integration enables Bede Gaming’s partner operators to access SBTech’s end-to-end sportsbook services, with Rocket X-owned operator Bet UK the first to go live with the new offering at the end of August.

“Growing our global reach through targeted integrations is central to our growth strategy and we are delighted to have taken our sportsbook live on the Bede platform,” said SBTech chief commercial officer Andrew Cochrane.

“We have every confidence in this partnership and expect our intuitive, expertly modelled sportsbook technology to drive both customer enjoyment and an enhanced bottom line for Bet UK in the first instance and for more Bede customers in the future.”

SBTech is Bede’s second major sportsbook integration following the launch of Kambi’s sportsbook last year.

“We are committed to providing a compelling product mix to our operators, and sports is no exception,” said Bede Gaming commercial director Ross Haselhurst. “Our ethos is to be supplier agnostic and being able to offer unlimited optionality is at the heart of what we do.

“I am therefore delighted to welcome SBTech onto our platform and am very excited about what that gives us going forward. As Bede continues to grow and support some of the biggest and best in our industry, it is important that we are able to meet the exacting demands of our operators and SBTech and Bede are perfectly aligned in that regard.

“SBTech have been great to work with as we activate this integration, and we look forward to enjoying a long and close relationship with them,” he added.

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