Caesars Entertainment has gone live with mobile sports betting in New Jersey via the Caesars Casino App.

The Scientific Games-powered app now features sports betting utilising the OpenBet technology platform alongside a wide range of casino games.

"Since New Jersey decided to allow mobile sports betting, we have been working diligently to create the most engaging and fun mobile platform which provides users with the ability to place bets on their favorite sporting events," said Mark Frissora, chief executive and president of Caesars Entertainment.

"Players have the opportunity to earn and redeem rewards points through our Total Rewards loyalty program, which they can redeem for memorable experiences inside our world-class resorts. This launch further solidifies our investment into this exciting space."

The Caesars Casino & Sports app is available through the App Store and on Caesars website for Android users, allowing players within the state of New Jersey to place bets using VISA, MasterCard, Paypal and select other forms of payment.

Caesars' launch of mobile sports betting in New Jersey follows the rollout of sports betting at Bally's and Harrah's in Atlantic City, New Jersey, and Caesars Horseshoe Tunica and Harrah's Gulf Coast in Mississippi, all powered by Scientific Games' OpenBet platform.

Caesars said that as part of its sports betting growth strategy, the company plans to introduce retail locations and expand its mobile offerings in additional states as and when regulations allow and are deemed economically attractive to the company.

Shares in Caesars Entertainment Corp. (NSQ:CZR) closed in New York Thursday at $9.60 per share, down 4.48 per cent.