iGaming platform provider BtoBet has further expanded its presence in Latin America as the technology and services partner of Colombian betting operator Royal Betting Solutions.
Based in the city of Santiago de Cali, Royal Betting Solutions was recently granted license approval from gambling regulator Coljuegos to launch a sports betting site under the Apuestalo.co brand.
The operator also noted that the use of artificial intelligence in BtoBet’s sports betting and gaming platforms will help it to anticipate customers’ desires, allowing Apuestalo.co to adapt and personalize offers according to players’ needs and expectations.
“We are very proud to be partnering with such a reputable and leading company as BtoBet,” said a spokesperson for Apuestalo.co. “Having already such a strong presence in the Latin American region, we have certainly benefitted from their experience, considerably reducing the time to go live.”