Sports betting solutions provider Playtech BGT Sports (PBS) has extended its partnership with Novomatic’s Gamestec Playnation Group for the maintenance of self-service betting terminals (SSBTs) in the United Kingdom.
Gamestec Playnation will now serve as a primary partner to PBS, increasing the number of terminals its maintains on behalf of PBS from 8,000 to 14,500.
The new deal also includes a number of operational improvements, as well as investment in significant resources to ensure even better service delivery to PBS’ operator partners, such as Paddy Power and Betfred.
“Our retail estate requires a dedicated team that’s proven to maintain large, varied terminal types and Gamestec Playnation Group fits this bill well with years of high-level industry experience,” said John Pettit, PBS managing director for the UK, Ireland, Asia, and Australia.
“With their recent investment in service vehicles and engineering teams, accompanied by in-depth knowledge of the retail gaming sector, we look forward to a successful relationship in the coming years which will ensure our partners and their customers receive a much-improved service.”
Gamestec Playnation Group managing director Peter Davies added: “Playtech BGT Sports is the leading player in the provision of SSBTs and we are delighted to have agreed a deal to service their machines for them.
“With our proven expertise in the area and recent operational expansion and capital investment, I’m confident we can ensure the smooth running of their inventory to the benefit of thousands of retail customers across the UK and Ireland.”
Shares in Playtech plc (LSE:PTEC) were trading up 0.32 per cent at 494.30 pence per share in London Thursday morning.