Frankfurt-listed betting and gaming operator bet-at-home.com has entered the eSports betting market after securing a one-year deal with Germany’s 99Damage.
The operator will support the 99Damage Liga for the tenth, eleventh and twelfth seasons of Germany’s biggest Counter-Strike: Global Offensive (CS:GO) tournament, providing a free-to-play betting platform which will allow players to bet on eSports matches using virtual coins. At the end of each month, the best player will win a prize.
“The eSports market has developed rapidly in the past years,” said bet-at-home.com marketing director Alexander Aigner. “With the launch of this channel, we have expanded our offering accordingly substantially. However, we also wanted to clearly position our brand. The cooperation with the 99Damage Liga as the world’s largest league of the beloved CS:GO game was therefore a logical step.”
Michael 'MiPu' Puttler, project manager at 99Damage, commented: As betting in relation to Counter-Strike: Global Offensive is becoming increasingly important, I am pleased to be able to announce the partnership with bet-at-home.com. This is another milestone for 99Damage and I am looking forward to the next 12 months.
“The support that bet-at-home.com gives us for many products within 99Damage, allows us to further expand and improve them, with our community benefitting from this in the end. We already have some fun features in the pipeline which we will be able to present little by little to bring players even more joy in our joint hobby.”
Shares in bet-at-home.com AG (FRA:ACX) were trading down 1.92 per cent at €61.40 per share in Frankfurt Monday morning.