London-listed online betting and gaming operator 888 has expanded its greyhound racing offering through a partnership with Sports Information Services (SIS).
SIS will deliver its live greyhound pictures and data to 888sport, including more than 48 meetings per week from British tracks including Central Park, Crayford, Doncaster, Harlow, Henlow, Hove, Monmore and Romford, as well as Irish action from Curraheen Park, Limerick, Mullingar, Tralee and Youghal.
“We’re thrilled to have partnered with SIS in a deal which allows us to significantly expand our greyhound offering with quality live racing from Britain and Ireland,” said 888 head of product Chris McKenzie. “With SIS’s expertise and a proven betting product, we’re sure that these frequent short-form events will appeal to bettors and provide them with competitive greyhound racing that will provide a great betting experience and ultimately boost our greyhound betting revenue.”
SIS director of sales Sandra McWilliams added: “Delivering our British and Irish greyhound content to 888, one of the industry’s biggest operators, is a major deal for us and further underlines the quality of our racing offer.
“With races taking place every eight minutes, 888sport customers will have access to a significant number of quick-fire events throughout the day at times they want to bet, meaning they will be engaged for longer.”
Earlier this week SIS expanded its international horse racing portfolio by becoming the exclusive global distributor of pictures and data from the Hipódromo Argentino de Palermo racecourse in Buenos Aires.
The three-year deal will see SIS broadcast live action from the racecourse’s 188 meetings and 1,500 races, including the prestigious Group 1 events Gran Premio República, Gran Premio Polla de Potrillos y Potrancas, Gran Premio Selección, and Gran Premio Nacional.