The UK’s largest bingo operator Gala Leisure has completed the rebrand of 103 of its clubs to Buzz Bingo, alongside the launch of a new omni-channel offering in partnership with Playtech.

Buzz Bingo began a rebrand from Gala Leisure in May following the sale of Ladbrokes Coral’s retail clubs to Caledonia Investments in December 2015.

Since then 103 clubs have been rebranded, with the 19 remaining clubs set to reopen in February. The operator has also brought in Playtech to serve as its platform and content provider for bingo and slots, with a number of exclusive games already live.

“Like our clubs, buzzbingo.com is all about community,” explained Buzz Bingo digital director Stevie Shaves. “We spent over a year ensuring our online offering is exactly what players want. We’ve captured the in club feeling of being among friends and delivered it online.

“When players log in to buzzbingo.com, they see where their ‘Buzz Buddies’ are playing and can join their game in seconds. This seamless process truly encompasses what we are all about as a brand.”

Buzz Bingo currently offers players more than 100 slots games online and in club, including seven exclusive games. These include smaller and more frequently won jackpots, as well as progressive jackpot games totalling over £9m.

“We chose the name ‘Buzz’ Bingo because it’s part of our DNA,” Buzz Bingo marketing director Amanda Howard commented. “Our players and colleagues feel it sums up their experience of being part of our family. We’re focusing on our players and providing them with somewhere they can go to have fun and feel part of a community, no matter who they are or where they’re from.”

Shares in Playtech plc (LSE:PTEC) were trading down 1.58 per cent to 447.10 pence per share in London Monday morning.

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