Sports management company IMG has extended its multi-territory streaming rights partnership with the National Hockey League (NHL) through the 2020-21 season.

The extended agreement continues a partnership that began in 2013, allowing IMG to stream NHL content to its roster of sportsbook clients.

IMG’s gaming business delivers official live streaming services and fast path data to more than 250 betting and gaming operators and B2C brands.

“The NHL has formed an integral part of the IMG portfolio since we launched streaming in 2013, delivering high levels of engagement and value,” said Freddie Longe, senior vice president and managing director of IMG Gaming. “We are delighted to further our relationship and help extend the NHL’s reach and brand.”

NHL executive vice president of Media and International Strategy, David Proper, commented: “IMG is a proven leader in the distribution of real-time video streaming with a keen understanding of sports fans. Our partnership with IMG has brought long-term value and delivered significant benefit in extending the NHL’s reach in Europe.”

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