Oslo-listed iGaming supplier Gaming Innovation Group has expanded its agreement with Metal Casino to include its sports betting services.
Metal Casino launched its online gaming offering on the GIG platform last year and will now expand into sports betting with the supplier, with the product set to launch in the first half of 2019.
“Metal Casino once again delivers on our brand promise, ‘All in for the fans’, by adding a new playground to our community. Metal and Rock fans enjoy both music and sports, which makes this launch a safe bet within our vertical strategy,” said Metal Casino chief marketing officer Clas Dahlén.
“With a loyal fan base and earned brand love we hope to increase our superb conversion numbers even more entering the sport arena and new markets.”
GIG sports director Endre Nesset added: “We are very happy to announce this partnership with Metal Casino to provide its brand with our cutting edge technology and flexible sports betting services to support Metal Casino's expansion.
“Metal Casino is an existing customer of GiG and we will continue our successful collaboration to create an outstanding betting experience for its users and grow the sports betting vertical together.”
Shares in Gaming Innovation Group Inc. (OSL:GIG) were trading up 0.69 per cent at NOK2.92 per share in Oslo Friday morning.