iGaming platform provider BtoBet has powered the launch of a new regulated online betting site in Colombia.

Betalfa.co's launch in the regulated market follows license approval from regulator Coljuegos in September.

The deal expands BtoBet’s presence in Colombia, where the company holds an agreement to provide a sportsbook for Royal Betting Solutions’ Apuestalo.co brand.

Betalfa marketing director Daniela Gutiérrez said that having the right technology partner assisting them in all aspects of their operations was a very important decision for the company.

“Having a deep knowledge of the Colombian market and strong presence in Latam, BtoBet was the ideal partner to support us with our operation,” she said. “Their experience in the region definitely helped us tackle all teething problems in the most appropriate way, considerably reducing the time to go live.”

BtoBet chief marketing officer Sabrina Solda said that she envisaged a bright future for the partnership, with both companies sharing a common goal of anticipating players’ needs and delivering a personalized and tailored experience for the Colombian market.

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