London-listed Playtech has signed an expanded agreement with betting and gaming operator Fortuna Entertainment Group (FEG), with the deal also extended by a further seven years.

The agreement will see Playtech’s IMS player management platform used by all of FEG’s brands across five markets in the Central and Eastern Europe (CEE) region.

It represents an expansion of Playtech’s initial two-year contract with Fortuna, agreed in August 2016, which focused on the Czech Republic and Romania markets.

Playtech said that with FEG’s continued growth across regulated markets in Europe, the partnership has been expanded to cover the operator’s additional brands in Slovakia, Poland, and Croatia.

“This is a significant agreement for Playtech and FEG,” said Playtech chief operating officer Shimon Akad. “The extension and expansion of our partnership highlights both the success we’ve had, and the further growth we see ahead.

“This is a perfect example of how Playtech technology leads the way when it comes to enabling operator growth across regulated markets, and a further reflection of our role as the infrastructure of the industry.”

As part of the deal, Playtech’s partnership with FEG has also been extended for a further seven years.

“When we first partnered with Playtech, we stated our aim was to become the leading betting and gaming operator in the CEE region,” said FEG chief executive Per Widerstrom. “Having achieved this ambition, we will continue looking to grow and build our offer further in new and existing regulated markets.

“Our close partnership with Playtech will continue to be crucial in delivering on this strategy and delivering an industry leading omni-channel approach to our players.”

Shares in Playtech plc (LSE:PTEC) were trading down marginally by 0.37 per cent at 447.35 pence per share in London Tuesday morning.

Related

GIQ Magazine Digital Edition