The National Basketball Association (NBA) has signed its first betting data partnerships in the US with Sportradar and Genius Sports.
Beginning this season, Sportradar and Genius Sports will have the non-exclusive rights to distribute official betting data to licensed sports betting operators in the US for all NBA and WNBA games, including the pre-season, regular season and playoffs.
“Sportradar and Genius Sports are proven leaders in data distribution and will deliver unparalleled, real-time official NBA betting data,” said NBA commissioner Adam Silver. “As the sports betting landscape continues to evolve at a rapid pace, these new partnerships will provide robust and reliable data to ensure the best possible gaming experience for our fans in the US.”
Along with official NBA betting data, both Sportradar and Genius Sports will also be authorized to distribute betting data products on a real-time basis to licensed betting operators and platform providers.
“We are excited to continue working with the NBA on this multi-faceted partnership that now also covers the US,” said Sportradar CEO Carsten Koerl. “We have invested in this partnership as it is not only a tremendous opportunity for us, but ultimately for the fans of the NBA.
“With sports betting being so new to the United States, we will look to utilize our vast global experience in the space to implement innovative feeds and products to give fans and partners an amazing experience."
Genius Sports CEO Mark Locke added: "We are pleased that the NBA has chosen Genius Sports as an official data partner in the US.
“We look forward to using NBA data to provide licensed US sports books with our suite of market leading in-game basketball betting products and services. We are world renowned for driving innovation in basketball sports betting and look forward to inspiring a more engaging betting experience for NBA fans.”