Scientific Games’ SG Digital division has rolled out its enhanced Managed Trading Service (MTS) with operator Caesars Entertainment in New Jersey and Mississippi.
Complementing the OpenBet sportsbook, which already powers Caesars' online, mobile and retail offering, SG Digital has integrated solutions from newly-acquired Don Best to its MTS platform.
The sportsbooks at Caesars' properties will now benefit from additional betting and pricing services from Don Best, along with real-time event data solutions.
Alongside SG Digital's recently launched Gibraltar-based sportsbook operations service, the supplier said that the launch indicated a new era of quick installations for the US sportsbook market.
"This is a major milestone for us,” said Keith O'Loughlin, senior vice president sportsbook at SG Digital. “Following a quick and simple integration that took less than two weeks following the Don Best acquisition and the recent formation of our Gibraltar Sportsbook Ops team, Caesars now has one of the most comprehensive sports betting offering in the US, with Managed Trading Service delivering a complete product.
“We're thrilled to have delivered the new service to our long-term partner in such a short period of time, demonstrating our speed to market. With the acquisition of Don Best now complete, along with the creation of our Gibraltar Sportsbook team, it is all about ensuring solid partnerships with our customers with a focus on next level sports betting experiences for their players."
Caesars Entertainment executive vice president of gaming and interactive Christian Stuart commented: “With the integration of Don Best, Caesars will now be able to provide our customers superior speed and variety in available sports betting lines both on premise and in the Caesars Sports App.
“The combination of Caesars' best in class product, brand and loyalty program will continue to drive Caesars Sports to the forefront of the industry as this new opportunity unfolds."
Shares in Scientific Games Corporation (NSQ:SGMS) closed up 11.49 per cent at $20.28 per share in New York Wednesday, while shares in Caesars Entertainment Corporation (NSQ:CZR) closed up 0.93 per cent at $8.67 per share.