Oslo-listed Gaming Innovation Group (GiG) will provide an omni-channel sportsbook to Hard Rock International in New Jersey’s regulated iGaming market.

GiG confirmed the details of the "milestone agreement" following a Letter of Intent signed by the parties in October.

“I am proud and delighted to have signed this agreement with our partner Hard Rock, our first inroad to sports betting in the exciting US market,” said GiG chief executive Robin Reed. “It also headlines our continually strengthening partnership with Hard Rock across our iGaming ecosystem. It was a highly competitive pitch against the best sportsbooks in the world, all vying to open up the US market.”

Hard Rock has chosen the full suite of GiG’s sports betting services, including GiG Sports Connect, GiG Trader and GiG Goal.

Expected to launch during the first quarter of 2019, GiG will supply a full omni-channel solution, with Over the Counter (OTC) wagering and Self Service Betting Terminals (SSBT) available in the Hard Rock Hotel & Casino Atlantic City, as well as online via desktop and mobile.

There is also the potential to expand the partnership further in the future in other US states.

Hard Rock is already an existing partner of GiG, which has been providing its front end website service, GiG Magic, to the operator’s online casino offering in New Jersey since launch in July.

“The forthcoming launch of the Hard Rock Sportsbook in New Jersey will mark another step towards becoming a significant player in the national and international sports betting and online gaming industry,” said Kresimir Spajic, senior vice president of online gaming at Hard Rock International.

“In the past few months GiG has proven to be an innovative, capable, flexible and trustworthy partner. Such qualities together with vanguard sportsbook technology and services enabled GiG to win our New Jersey Sportsbook RFP. We are positive that the extension of our partnership with GiG together with “skin” partnerships with leading international operators will enable Hard Rock Hotel & Casino Atlantic City to reach its ultimate goal of becoming New Jersey’s sports betting and online gaming market leader.”

Reed added: “Hard Rock choosing GiG to power its sportsbook, is a clear statement as to the quality of our cutting-edge sports betting services at this very early stage of their roll-out. Hard Rock is a strong brand with scale, wide reach and with the same high ambitions as us. We look forward, with excitement, to continuing to support Hard Rock’s expansion and geographical growth.”

Shares in Gaming Innovation Group Inc (OSL:GIG) were trading up 1.35 per cent at NOK2.63 per share in Oslo early Friday morning.