London-listed betting and gaming operator GVC Holdings is strengthening its responsible gambling initiative through a collaboration with independent gambling harm minimisation consultancy EPIC Risk Management.

The collaboration marks the latest initiative this year by GVC under its Fair Play CSR strategy, which is comprised of three principal pillars; Responsible Gambling, Responsible Employer and Responsible Communities.

Under the multi-year agreement, EPIC will advise GVC and deliver training to group employees. This will include strategic advice on GVCs responsible gambling strategy, with a focus on identifying the best approach when interacting with customers who show signs of problem gambling.

EPIC will also deliver responsible gambling workshops across the highest risk populations alongside selected charitable partners in the field of problem gambling support, as well as delivering face-to-face gambling awareness and education programmes for school children.

GVC’s support for EPIC will see them deliver courses to at least 12,000 school children, across 100 UK state schools over the next two years, with the aim of enabling young people to make more informed decisions around gambling upon reaching the age of 18.

Within these areas, EPIC will provide services including key case reviews, policy development, executive support and education.

“We are delighted to be working with EPIC and to be able to utilise their expertise to help us to deliver an industry-leading approach to all aspects of responsible gambling,” said GVC director of responsible gambling Grainne Hurst. “This agreement supports our commitment to create the safest gaming environment for our customers, employees and wider society, including young people.”

EPIC Risk Management chief executive Paul Buck commented: “EPIC are committed to reducing gambling related harm and helping to advise and educate organisations in the highest risk sectors in how to pro-actively make gambling safer and fairer for all, especially young people.

“We welcome the opportunity to work with GVC as they aspire to improve standards around responsible gambling and provide a safer environment for their customers and their employees.”

Shares in GVC Holdings plc (LSE:GVC) were trading up 2.36 per cent at 693.00 pence per share in London Friday morning.