New York-listed supplier Scientific Games has been selected to provide its OpenBet sports betting technology to Oneida Indian Nation's three casinos in upstate New York.
Subject to regulatory approval for sports betting in the state, Oneida will deploy SG Digital's sports betting platform across its three venues; Turning Stone Resort Casino, Yellow Brick Road Casino and Point Place Casino.
The sports betting platform will be embedded with player centric technology, in-house pre-game and data feeds from Scientific Games’ recent acquisition of Don Best Sports, with the parties anticipating that sports betting will be authorized during 2019.
"Being among the first Indian nations nationally to operate a sportsbook, and among the first to offer sports betting in New York, represents our commitment to entering this burgeoning market ready for rapid acceleration," said Oneida Indian Nation Representative and Nation Enterprises CEO Ray Halbritter. "After rigorous assessment of the supplier market, we determined that partnering with Scientific Games and SG Digital will give our players the best sports betting experience starting on day one.”
Scientific Games and Oneida will submit the agreement to the National Indian Gaming Commission (NIGC) for review to ensure compliance with applicable laws.
Oneida signed a licensing and branding alliance last week with Caesars Entertainment to launch sportsbooks under ‘The Lounge with Caesars Sports’ brand, which is also subject to NIGC approval.
"With OpenBet, our players will benefit from a fast-to-market, flexible, and scalable technology platform,” Halbritter explained. “During our search for a top-notch partner, SG Digital, backed by OpenBet and Don Best, was the only partner who demonstrated years of US sports experience with regard to odds, trading, and in-play data feeds.
“Simply put, the combination of our partnership with SG Digital and our previously announced alliance with Caesars Entertainment, positions us to win big in New York."
SG Digital’s newly appointed group chief executive Jordan Levin said that sports betting is taking the US by storm with quick-to-market operators in early regulated states seeing huge success.
“By partnering with the Oneida Indian Nation who has secured the Caesars Entertainment brand, we're planning to mirror that success in New York as soon as sports betting is authorized there,” he said. “As the race to capture market share ensues, we have taken great care in our approach to put our customers and their players at the core of our development and overall experience design.
“Winning players' hearts and minds is first and foremost in our thinking. Very often in consumer entertainment experiences, you get one chance to demonstrate your player-centricity, and a focus on getting this right straight out of the gate will decide the winners and losers in every state. We're thrilled to partner with Oneida in affiliation with the Caesars brand to bring sports betting to consumers in New York once authorized."
Shares in Scientific Games Corporation (NSQ:SGMS) closed up 2.34 per cent at $19.66 per share in New York Monday.