Atlantic City’s Borgata Hotel Casino & Spa will invest more than $11m to develop a new bar and sports betting experience for its customers.
Borgata became the first Atlantic City casino to launch sports betting last June, just three days after New Jersey Governor Phil Murphy signed new sports betting regulations into law.
Its sports betting offering has been operating out of a temporary space at the venue since then, with the casino now set to begin construction on a new venue that is expected to make its debut this summer.
"Since Borgata arrived in the Atlantic City market more than 15 years ago, we have maintained a steadfast dedication to property growth and development, with our new concept exemplifying this objective," said Borgata president and chief operating officer Marcus Glover.
"We are proud to have been at the forefront of legalized sports betting in New Jersey and look forward to advancing our product with an innovative gaming and entertainment experience for our guests to enjoy."
Since accepting its first inaugural bet, Borgata has launched the playMGM NJ Sports mobile sports betting app in in August through its partnership with GVC Holdings.