Business News

Scientific Games’ UK division SG Gaming has agreed a new two-year contract with independent British bookmaker JenningsBet.

The new contract extends the existing partnership between the two companies, which now spans over a decade, and will see SG Gaming supply its content across JenningsBet’s 95 shop estate.

JenningsBet venues will continue to operate SG Gaming’s Infinity terminals, with select venues benefitting from SG Gaming’s premium Equinox gaming product.

These will feature SG Gaming’s extensive portfolio of games, which includes the Rainbow Riches series, new additions such as Soldier of Rome, and the latest in the Mighty Reels series of games.

“This deal is great news, and we are excited to continue working with the team at SG Gaming,” said JenningsBet managing director Greg Knight. “We have always been particularly impressed by the product and level of service we receive from SG Gaming, including their helpdesk and excellent professional technical support.

“On top of this, we are thrilled that we will continue to see the cashbox driving opportunities that the extensive content library looks to drive. We also look forward to future game innovation and entertaining themes that we know will excite our players.”

SG Gaming UK group commercial director Simon Johnson commented: “This agreement with JenningsBet is hugely positive for both businesses. We are proud we are able to further our partnership with JenningsBet and help support their retail business by continuing to supply our leading content and products across their entire estate.”

Johnson said that JenningsBet had been particularly impressed with SG’s plans for the upcoming regulatory changes in the UK in April, and the way in which the company is evolving its slots content and menus to reflect the changing customer journey.

“Throughout 2019 and beyond, we will continue to work in partnership with our customers, innovating our content offering and supporting and developing our product as the retail environment changes,” said Johnson. “This approach, along with our overall proposition, has led JenningsBet to choose SG Gaming as their sole gaming machine supplier. It is this that continues to set us apart from our competitors as the industry moves forwards.

“We believe this agreement with JenningsBet, one of the UK’s leading and largest independent LBO operators, proves that SG Gaming is the only choice for the independent bookmakers throughout the UK.”

Shares in Scientific Games Corp. (NSQ:SGMS) closed in New York Wednesday up 8.53 per cent at $22.78 per share.