Prairie Meadows Racetrack & Casino and William Hill have agreed a partnership to launch sports betting in Iowa.
William Hill will become the casino’s official sportsbook operator should sports betting become legal under Iowa state law.
Legislation has yet to be introduced in the state to legalise sports betting following the US Supreme court ruling last May, although lawmakers are expected to introduce a bill in the next few weeks.
“We are excited about the prospect of sports betting in Iowa and are thrilled to partner with Prairie Meadows to be ready for the day when sports betting is legal in the state,” said William Hill US chief executive Joe Asher. “We are building a first-class sports book that will make Prairie Meadows the place to bet and watch the games.”
William Hill plans to operate an 8,600 square foot sports book on the casino’s Level 4, near the venue’s racing center. The area will feature a new bar surrounded by state-of-the-art video wall technology for viewing sporting events, with live betting odds.
“Prairie Meadows is thrilled to partner with William Hill, the best name in sports betting, to establish a world-class sports betting experience for our guests,” said Prairie Meadows president and CEO Gary Palmer.
Prairie Meadows senior vice president and chief strategic officer Brad Rhines added: “We are excited to expand our resort offerings with a fully renovated Clubhouse that includes both our racing center and new William Hill sports book.
“Once the legislative process is complete, this innovative partnership will provide many fun and unique sports betting options for our guests.”
Shares in William Hill plc (LSE:WMH) climbed 1.23 per cent to 175.17 pence per share in London Friday morning.