iGaming platform provider Btobet has expanded its white label partnership program in Latin American through a deal with Wildar Gaming.

Wildar Gaming will act as the supplier’s regional certified partner for the Latin America region, combining its extensive local network with BtoBet’s knowledge and operational expertise in markets such as Africa and Europe.

“The region, which is still predominantly retail, offers huge opportunities in terms of online sports betting, and the fact that a number of countries are legalizing online gambling is clearly a step in the right direction,” said BtoBet chief executive Alessandro Fried.

“Having said that the region still poses its share of challenges, especially with the operators’ lack of online gambling knowledge. And that’s why we have opted to expand further more in the region with the white label partnership program through our strong collaboration with our regional certified partner Wildar Gaming.”

Wildar Gaming general director Nicolas Enjamio said: “The expectations from this partnership are very positive, and we are very proud of this development. This partnership provides both companies with the opportunity to fill a void that is currently present in the region… an experienced technological provider with very good online gambling knowledge with a local presence.

“The LatAm online market is going to be hugely transformed in the next few years, and we are ready to meet the necessities of all operators in the region.”

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