Sydney-listed payments provider EML Payments has rolled out a new reloadable payments card for PointsBet in New Jersey.
The card enables PointsBet customers in New Jersey to load funds to their gaming account and quickly access their winnings.
"The launch of the PointsBet reloadable payments card represents an exciting time in sports betting for both PointsBet and EML,” said EML Payments president of Americas Jamison Jaworski.
“Both companies understood the importance of being first to market with an acquiring and payout solution to enhance the PointsBet gaming experience, boost brand loyalty and meet the challenges of today's rapidly evolving US online sports betting landscape.”
PointsBet US chief executive Johnny Aitken commented: “Our relationship with EML has allowed us to quickly and seamlessly integrate a withdrawal method that is unique to the US sports betting market.
“While other sportsbooks are still trying to figure out how best to payout winnings to their players, PointsBet is able to focus on making continual improvements to our existing process and providing a VIP experience.”
EML said that as more states push to legalise online sports betting in 2019, the partnership with PointsBet will be “only the first step in helping move this exciting new market forward”.
Following the Pointsbet launch, EML is now managing 11 branded reloadable prepaid programs for gaming operators across Australia, Europe, the UK and the US, including the likes of Betsson and Fortuna Entertainment.
"Gaming operators, casinos and fintechs have the opportunity to provide friction-free payment methods that encourage gamblers to keep playing,” said EML Payments group chief commercial officer Brandon Thompson. “We're partnering with gaming providers we believe will shape the future of online sports betting in the US.”
Shares in EML Payments Ltd (ASX:EML) closed up 4.35 per cent at AUD$1.44 per share in Sydney Friday.