Stockholm-listed gaming operator Kindred Group will launch its Unibet brand in Pennsylvania through a partnership with licensed casino operator Mohegan Sun Pocono.
The strategic partnership covers an initial five year period with the option of two additional five-year extensions, covering sports betting and online gaming in Pennsylvania’s regulated market.
Kindred will offer customers an online sportsbook and casino offering under the Unibet brand, as well as a Unibet sports betting lounge at Mohegan Sun Pocono, which is owned by Mohegan Gaming & Entertainment and located outside Plains.
“We've aligned with one of the best online casino and sport book operators in online regulated markets which will allow us to offer best in class experience to our existing customers as well as attracting new ones,” said Aviram Alroy, vice president of interactive gaming at Mohegan Gaming and Entertainment. “Introduction of the Kindred offering to the market is a great positive for Mohegan Sun as well as the state of Pennsylvania."
Pennsylvania will become the second US state that Kindred has entered, following its US debut in New Jersey with Hard Rock Hotel & Casino Atlantic City.
"We are excited and proud to extend our US footprint into one of the largest US states to regulate both online sports betting and casino,” said Kindred US senior vice president Manuel Stan. “Finding a strong partner who shares Kindred's dedication to customer experience and values has been critical, and I am delighted that we have found just that in Mohegan Sun Pocono.
“I am confident that Kindred and Mohegan Sun Pocono will offer customers in Pennsylvania a truly great online sports betting and casino experience.”
Shares in Kindred Group plc (STO:KIND) were trading up 0.87 per cent at SEK94.76 per share in Stockholm Tuesday morning.