Sportsbook solutions provider Metric Gaming has teamed up with operator Bethard Group to launch a new joint venture in the United States.

The Hard Metrics joint venture provides operators with a turnkey solution to enter regulated sports betting and iGaming markets across the US, benefiting from the two companies’ experience in both the B2B and B2C sectors.

Metric will supply its full sports betting solution with a focus on American sports, as well as its own proprietary golf, racing and recently-launched soccer products.

Bethard, through its B2B division Together Gaming, will provide its iGaming platform and operational services such as customer support and payments. It also allows Hard Metrics’ partners to offer casino content to their players where they are permitted to do so.

“Metric are very excited by the prospect of working closely with Bethard to provide a compelling turnkey solution for operators to gain entry into the US market via one contract and one provider,” said Metric Gaming founder and CEO Martin de Knijff. “The strength of our combined offering will be suitable for both established sports betting operators and new operators alike. Metric and Bethard already have a close relationship and this seemed an almost inevitable step in our evolution to bring this solution to market.

“Metric's product and trading expertise added to Bethard's proven pedigree in offering a full platform solution will provide a very attractive route to market for many operators."

Bethard co-founder and CEO Erik Skarp added: “Our ambition with this partnership is to make the US less complicated for operators from a technical and contractual standpoint.

“With a one-stop-shop solution, I feel confident that we can now focus our energy on obtaining licenses and be readily accessible to operators in a timely fashion. These are exiting times and we look forward to another successful journey.”