The industry’s leading iGaming suppliers are gearing up for this week’s ICE Totally Gaming expo at London’s Excel Centre with a whole host of new products and solutions set to be unveiled.

The gaming industry descends on London again for the annual ICE event, featuring suppliers including Scientific Games, Novomatic and its Greentube subsidiary, Pragmatic Solutions and Pragmatic Play, Helio Gaming, Evolution Gaming, iSoftBet, Playtech BGT Sports, Intralot, Inspired Entertainment, Lottoland Solutions, Microgaming, IGT, BetConstruct, and NetGaming among others.

There will be added excitement as the 2019 edition of the Gaming Intelligence Awards and Hot 50 winners are officially announced at 1pm on the opening day of ICE on Tuesday 5 February at Gaming Intelligence's stand N9-549.

Scientific Games

Scientific Games will be showcasing its range of innovative products, content and technology for casinos, lotteries, online gaming and sports betting.

Showcasing its Open Gaming System (OGS) and Open Platform System (OPS), which offers operators more than 2,000 games from nine in-house game studios and third-party providers, Scientific Games will preview new online casino games such as Gorilla Go Wilder, due in February, and Jin Ji Bao Xi Endless Treasure, due to launch in March.

The supplier will expand its portfolio of games for the UK land-based casino sector with titles such as Super StarTurns, Lady of Avalon, Rainbow Riches Leprechaun's Gold, and the highly anticipated Michael Jackson MegaStar, which features extensive video and music from the King of Pop.

The supplier’s slots content also includes a suite of games featuring Premium Play, a new in-game feature that offers enhanced options such as additional free spins, wild symbols and win lines.

Through its OpenBet solution, the recently acquired Don Best Sports and the newly established Gibraltar-based sportsbook operations division, Scientific Games will be providing a player devoted sportsbook solution that provides customers with a full service, fast-to-market, solution.

In addition, the supplier will showcase its PlayCentral lottery and sports betting self-service machines, as well as a range of iLottery products to help lotteries drive player engagement and growth.

“We're more committed than ever to providing the best games and the most dynamic player experiences in the industry," said Scientific Games president and CEO Barry Cottle. “We couldn't be more excited about our new game content, our leading sports betting solution and cutting-edge technology that we are sharing with our partners at ICE.

“In every market, across all channels, player expectations are driving critical paths of innovation. Teams at Scientific Games across every product offering are creating growth opportunities and value for our customers through richer and more immersive player experiences."

Novomatic

Austrian gaming giant Novomatic will feature more than 20 of its subsidiaries at its stand at ICE this year. From integrated resorts to pubs, interactive to sports, and across the globe, Novomatic will be looking to demonstrate how the technologies complement each other to create powerful gaming solutions.

“Novomatic offers one of the most comprehensive product portfolios in the industry, covering all segments,” said Novomatic CEO Harald Neumann. “As a producer as well as operator of gaming technologies we have the opportunity to test and optimize new products in company-owned gaming facilities in a variety of markets.”

In the casino sector, new Novomatic slot titles will feature reimagined classics, including Lucky Lady’s Wild Spell, the international launch of MacGyver, and the first of two online themes – MacGyver: Duct Tape & Diamonds – on desktop and mobile devices. ICE will also see the debut of titles such as Savage Hunt, Valkyrie Star, Princesses of War, Dragon Hits and Asian Dragon.

A range of Ainsworth cabinets will present slots for European and international markets, featuring latest themes from Quick Spin, Mega Choice Treasures and Mega Choice Quad Shot mixes, in addition to new mixes Mega Choice Classics and Mega Choice Fortune.

Electronic Table Games based on the renowned NOVO LINE Novo Unity II platform will present live, automated and virtual games in a stadium-style setup, while the company’s NovoPrime Sports – the sports betting system developed in collaboration with Sportradar – will demonstrate total flexibility across self-service betting terminals, desktop and mobile devices.

Another solution with Kambi will be on show, as well as the latest retail and online products of Admiral Sportwetten and Millennium.

Within bingo, Otium will be rolling out new video bingo titles including Binvaders 20 and Wonderbingo, alongside Bingosaurus 20 and Copacabana 20, as well as game mixes and specialist jackpots such as Big Bank Link and Mystery Pot Link.

Within the company’s server-based systems business, Octavian will demonstrate its myACP casino management system connected to a group of slot machines and profile the latest functionalities such as Jackpots, TITO, cashless, GDPR/AML, ticket redemption, player tracking and business intelligence.

Demonstrating technological advancements in responsible gaming, Novomatic Biometric Systems will connect NBS fingerprint and facial recognition to devices around the stand, such as gaming terminals, SSBTs, cash machines, turnstiles and a new entry terminal.

Across Europe, Novomatic UK will have a number of new products on show across the Astra Casino, Bell-Fruit Games and Gamestec brands. The highlight for Astra is the new digital gaming terminal Prismatic for the UK, Dutch and Belgian arcade and pub markets.

New cabinet and software innovations will be presented by LÖWEN Entertainment for the German market, headed by the Pro Generation range with new software, games and features. Also in focus will be the Casinonet data management system, giving operators remote access to a comprehensive range of back office and security functions.

A wide range of AWP solutions for the Spanish market will be on show by Novomatic Spain, such as Gigastar II and Impera Salon. New machines for bars will also be displayed, including Novo Line Bar III and the latest launch from GiGames, Venezia. Finally, Novomatic Netherlands will feature a selection of products for the Dutch AWP market.

Greentube

On a dedicated area of the Novomatic stand, Greentube will take delegates inside the “Home of Games” by showcasing its strength in the interactive gaming space with new slot titles and the latest gaming solutions.

The first of two online slot titles based on MacGyver will make its premiere – MacGyver: Duct Tape & Diamonds takes players on an action-packed adventure with Richard Dean Anderson and other cast from the classic TV show of the 80s. Another slot launch will see players journey to the depths of the ocean in Tidal Riches, where hidden treasures are waiting to be discovered.

“We look forward to presenting a new selection of interactive content and solutions at ICE 2019 aimed at bolstering player and operator experiences, with the launch of standout games from our in-house and third-party studios, and games based on popular titles from the Novomatic library,” said Greentube CEO Thomas Graf.

“The momentum built over last year continues for Greentube into 2019 with new opportunities such as market openings in Sweden, the Netherlands, Switzerland and Slovakia, as well as in North and South America.”

Based on the Novomatic land-based link, the online version of Enchanted Fortunes Linked Jackpot also makes its debut appearance, launching with linked themes popular in the land-based sector such as Book of Ra Mystic Fortunes, Pyramid Fortunes and Goddess Rising. In

Greentube solution Plurius will present seamless gameplay and single wallet capabilities between land-based, online and mobile, demonstrating how players can switch between devices on the fly. The system will present a wide selection of games, with titles including The Great Gambini’s Night Magic and Apollo God of the Sun, on desktop and mobile, and leading Novomatic terminals. In addition, Plurius will be connected to the Novomatic Biometrics System and showcase a new multi-level jackpot.

AbZorba Games will present a new Roulette game for the video lottery terminal (VLT) market, exclusively via Plurius, as well as Grand Blackjack as part of the latest suite of casino games simulating a live dealer game experience.

Eurocoin Interactive will release a wide selection of AWP, VLT, classic slots and bingo titles for interactive markets. The highlight launches will include Fluffy Bingo, a new addition to its Novo Bingo line of interactive bingo titles, Jackpot Dice that features three creative jackpots, and an online version of the best-selling Swiss AWP machine Admiral Quattro.

Pragmatic Solutions

Malta-based iGaming platform provider Pragmatic Solutions will be exhibiting at ICE for the first time this year.

Owned by the same investment group as casino games developer Pragmatic Play, the Pragmatic Solutions team will be targeting online and land-based operators looking for a new omni-channel platform which has been built with a number of third-party integrations.

“We are excited that we will be able to showcase our fully API based, mobile-focused iGaming platform at the biggest online gaming show ICE London 2019,” said Pragmatic Solutions chief product officer Valli Fragoso. “We are certified across multiple markets and pride ourselves in being agile, flexible, secure, scalable and competitive in pricing.

“Our experienced team is going to this show with extensive knowledge of the markets and regulations, thus being ready to support those who want to invest in new markets in any part of the world.”

Pragmatic Play

Pragmatic Play will underline its position as a leading multi-product provider to the iGaming industry following its recent acquisitions into live casino and virtual sports.

The supplier will unveil its new live casino products, including Baccarat, Roulette and Blackjack, alongside its customisable mobile-first bingo product. These will be on display alongside Pragmatic Play’s growing library of video slots, including popular title Wolf Gold.

“ICE is one of the biggest events in the iGaming calendar, and we are delighted to be showcasing the wide variety of exceptional products that are the focal point of Pragmatic Play’s offering to regulated operators,” said Pragmatic Play chief business development officer Yossi Barzely.

“This year's exciting tournament underlines our commitment to delivering a rich multi-product experience and delegates are sure to find plenty to keep them entertained on our stand, N8-120.”

Helio Gaming

Malta-based supplier Helio Gaming has an expanded range of lottery products on show at ICE, with a multi-product portfolio available for operators.

Having debuted its Lotto Hero product this time last year, the company has added a range of complementary products to its portfolio for lottery brands looking to diversify their portfolio, or sportsbooks and casinos looking to offer their customers a new experience.

Among the new customisable Hero family of games are daily, weekly, and event-based draws, which can be branded by individual operators to attract to a large number of customer demographics.

The supplier also offers betting on international lotteries, including EuroMillions, EuroJackpot, Mega Millions, Powerball, and Lotto 6/49, and will preview its new live lottery game during ICE.

"I am confident we now have the most complete lottery solution on the market and we are excited about showcasing it at the industry’s biggest show,” said Mifsud. "Rather than being a threat to existing lottery operators, I would suggest that we can really expand their online portfolios and offer something new with which to tempt the next generation of lottery player.

"There are also huge opportunities for casino and sportsbook brands who can easily add lottery as a vertical and quickly feel the benefits of its great acquisition, retention and reactivation qualities.”

Evolution Gaming

Live dealer specialist Evolution Gaming will be launching 10 new games at ICE, including Deal or No Deal Live, Lightning Dice, Free Bet Blackjack, and one secret game that will be revealed during the show.

Based on the hit TV show, Deal or No Deal Live allowing playess to play along from the comfort of their own home.

“This really is the start of a new era where entertainment is at the core of the new games we are making,” said Evolution chief product officer Todd Haushalter. “Netflix, YouTube and video games are the alternative to online gaming, so games need to be both great gaming experiences and entertaining.

“We wanted to stay true to the game show that people know and love, retaining the engaging presenter and the thrill of awaiting the offer from the banker but all the while making it compatible for online players as a live game.

“With that in mind, we embarked upon what has been the most complex studio that Evolution has ever built to date. The game has a mix of RNG elements allowing players the chance to win big, as well as the universally recognisable studio set design and rich sound effects for UI actions recreating the atmosphere of the hit TV show and bringing that to online gaming.”

Others games to be unveiled include Lightning Dice with multipliers of up to 1000x, Free Bet Blackjack, the most popular Blackjack variation in land-based casinos; and Super Sic Bo, a new take on the favourite dice game supercharged with random multipliers of up to 1000x.

Side Bet City is a simple poker game with big pay-outs and wrapped in a 1980’s theme, while two new RNG games further extend Evolution’s First Person Gaming range with First Person Dream Catcher and First Person Lightning Roulette.

2 Hand Casino Hold’em offers two separate hands in each round of its most popular poker game, while Infinite Blackjack allows an unlimited number of players to sit on one table and make independent decisions.

“We have never introduced so many games at one time,” continued Haushalter. “Following our successes with Lightning Roulette, we naturally feel pressure to deliver more truly unique games that not only engage today’s players but also provide new levels of entertainment and immersion.

“There is a real buzz around the company because we are confident we have met that challenge with this stellar line-up of new games. We are so very proud to be working with such a landmark famous name as Deal or No Deal, as well as showcasing incredible specialty games — all developed in-house by our immensely strong and talented team.”

NetGaming

Newly established gaming solutions supplier NetGaming will be launching at ICE with a range of new multilingual and multi-currency games.

The supplier will focus on putting ‘entertainment’ into online games, providing operators with games that offer their players “great gameplay, unique themes, fantastic audio-visuals and tantalising gameplay.”

NetGaming is headed up by Pallavi Deshmukh, who serves as chief executive. She has over 15 years of experience in the industry, including stints at GVC Holdings and NetEnt. This is her first position at the helm of an organization and believes the company has much to offer the global gaming market.

“I wouldn’t have let go of an opportunity of working with a team that is as passionate about the industry as I am,” said Deshmukh. “The challenge was too good to refuse.”

She will be supported by Richard Wanigasekera as chief operating officer and Ujjwal Saini as chief technology officer.

“NetGaming has huge potential, and is managed and serviced by a proven amd accomplished team,” said Wanigasekera, who has worked for the GoldBet and Casinos Austria International. “I believe my diverse experience and commercial awareness would build on this strong foundation, and help drive this spectacular studio forwards.”

Saini has a wealth of technical expertise in the gaming industry having worked with Pragmatic Play, BetConstruct, Oriental Casinos, Cozy Game and GVC Holdings in his career.

“I could not pass up the opportunity to join NetGaming and work at creating new games that would shake up the industry and set new trends,” he said.

iSoftBet

Casino games provider iSoftBet will launch its ‘In-Game’ real-time cross-platform gamification feature this week, as well as previewing three new slot games.

In-Game is the latest innovation by iSoftBet, adding configurable gamification tools to its popular suite of games including third-party titles available on its Gaming Aggregation Platform (GAP).

It allows operators to activate a series of easy-to-use, automated gamification tools that significantly enhance the player experience. This includes jackpots, leaderboards based on achievements or points, or rewards in the form of cash bonuses or free rounds, across not only any iSoftBet game, but also more than 3,000 slot and table game titles provided by its 50 game partners on the GAP platform.

“In-Game is a significant step forward in cross-platform gamification and we’re very confident it has the potential to far exceed current industry engagement and retention averages that operators receive as a result of gamification features,” said iSoftBet CEO Nir Elbaz. “Currently, the majority of gamification takes place before or after a game is played, and rarely, if ever, during live gameplay. iSoftBet In-game is literally a game-changer for operators. It is cross-platform across any game within our portfolio and across all our third-party suppliers available on GAP, and all in-real time.

“We believe In-Game will have a huge impact, giving players a truly personalised experience, which will, in turn, significantly boost deposits, session times and operator revenues.”

iSoftBet will also debut a trio of slot games set for launch in 2019, including Pinata Fiesta, Vegas High Roller and Merlin’s Magic Mirror.

Pinata Fiesta is a 20-line, Mexican party-themed slot that invites players to smash open the pinata to reveal a host of features, including Random Wilds, Mega Symbols, Wild Reels and Switching Symbols.

Vegas High Roller transports players straight to the world-famous Strip with the potential to shoot for the stars and win big, while Merlin’s Magic Mirror calls on players to embark on an epic adventure alongside the infamous wizard.

Inspired Entertainment

New York-listed supplier Inspired Entertainment will be introducing its latest virtual sports game, Virtual Basketball, at ICE this week.

The latest game to join its line-up, the supplier’s groundbreaking new game uses the latest in motion capture technology, bringing virtual sports to a new level of realism.

“Virtual sports have become a necessity for regulated operators around the globe,” explained the supplier. “Virtual sports create continual streams of betting content and a higher frequency complement to real sports betting.

“The ease and simplicity make virtual sports accessible to both novice and experienced players, and the fast-paced action appeals to that hard-to-reach millennial demographic.”

Virtual Basketball will be showcased alongside Inspired’s most popular products, such as Rush Football and Virtual Horse Racing, as well as its most recent launches, 1st Down Football and Virtual Grand National.

Another new product release sees Inspired introduce a new server based gaming cabinet. The Valor cabinet boasts striking dual 27” ultra-high definition floating screens that deliver a unique and immersive player experience.

“Valor serves every type of player, allowing visitors to play the core slot games and blockbuster multi-bonus games,” said Inspired. “Valor will not only provide new player experiences for existing markets but will also take Inspired into new jurisdictions with specific content developed for North America and Europe.”

Inspired’s display will include its new Plug N Play solution, a complete end-to-end online virtual sportsbook product that allows operators to access Inspired’s scheduled virtual games with minimal integration effort and rapid speed-to-market.

Playtech BGT Sports

Sports betting technology provider Playtech BGT Sports will unveil a range of new products and features at ICE, including its new cashless Tap2bet functionality on self-service betting terminals (SSBTs).

Currently being trialled in Paddy Power’s shops, the feature allows customers to simply ‘tap’ their debit card in order to place a bet. This will be joined by PBS’ content Bet Recommender engine, which uses artificial intelligence to suggest relevant selections and interesting content directly to shop customers.

Available in Coral’s retail estate at the moment, it is built with anonymous users in mind and harnesses millions of previous calculations and comparisons.

Bringing further innovation to the retail space, Playtech BGT Sports will also be present its new collaboration with content provider Vermantia. The combined retail solution will give customers the chance to bet on over 36,000 live betting events using pictures and data supplied to in-shop screens by Vermantia, with ready access to PBS’s odds and betting markets on its SSBTs.

The supplier said that these unique features and others like it are set to help spearhead PBS’ move into the US market this year, with a dedicated US area featuring products specific to that growing market featuring on its stand.

Another significant area of expansion is online, with PBS introducing its new Level Up gamification feature. The feature encourages customer loyalty by using sports-focused challenges, milestones that educate them on the depth of the product, and achievements that can reward them with free bets or casinos spins.

“The PBS offering provides operators with a complete armoury of engaging content and customer-friendly tools with which to win over new customers and retain existing ones,” said Playtech BGT Sports CEO Armin Sageder. “Collectively, it forms an in-shop sweet spot at the junction of data, pictures and betting convenience which is proven to generate additional income for operators in markets around the globe, including the United States where retail is likely to be a key battleground.”

PBS will also unveil new functionality for its BetTracker retail mobile app, including free bets triggered by fun side games accumulator insurance, location-based betting using Sensepass, and a virtual customer card they can use to log in to SSBTs.

BetConstruct

iGaming solutions provider BetConstruct will be presenting its newly developed AJNA data scouting tool this week, as well as new games from its partnership with FashionTV Gaming Group.

Infusing its solutions with automated data analysis, the supplier has developed an AJNA data scouting tool responsible for gameflow recognition of sporting events.

BetConstruct said that AJNA gathers insights and statistical data that a human eye can’t see, thereby enriching its sports betting offering.

The company will also present its latest slot games and live casino projects developed with new partner, FashionTV Gaming Group.

Intralot

Intralot will showcase its enhanced lottery and sports betting solutions after investing extensively on technology innovation in order to meet the fast-changing needs of customers and clients.

The company’s Lotos X lottery platform enables lottery operators to design, configure, and implement their entire gaming offering, as well as their planned portfolio of products. Game and draw lifecycles are managed and monitored through a fast, real-time process, offering an omni-channel experience to the end user.

Leveraging more than 25 years of global experience across 29 sports betting projects and operations, Intralot has enhanced its next-generation Intralot Orion sports betting platform, which incorporates managed trading services and a wide portfolio of terminals, both for the player and for the retailer, tailored to the needs of each sports betting operation.

During ICE, Intralot will also present a vast variety of options for the retail sector, including its Photon and Proton terminals which utilize innovative image scanning technology, and its Winstation 30 and Dreamtouch Smart VLTs for the European market.

Microgaming

Microgaming will be launching a number of new titles and revitalized favourites in London this week.

The supplier will unveil games from six leading game studios at its stand, each producing exclusive content to meet the needs of Microgaming’s customers worldwide.

The first game takes players back on a disco-themed trip back to the 70s in the new Village People online slot, developed by Fortune Factory Studios. The second game to be released by Stormcraft Studios sees the return of the iconic superspy in Agent Jane Blonde Returns.

Fearless heroines continue to shine in the cyber-punk adventure Shogun of Time by Just For The Win, and in Microgaming’s hotly-anticipated new Lara Croft game developed by Triple Edge Studios, which celebrates the supplier’s 15th anniversary with Square Enix.

Rounding off the line-up is the simian space antics of Banana Odyssey by Slingshot Studios, while Blackjack by Switch Studios is set to expand Microgaming’s portfolio of table games.

While introducing players to these new titles, Microgaming will continue its commitment to sustainability and lowering its environmental impact as part of its longstanding CSR programme, Microgaming PlayItForward, with an eco-friendly exhibit during ICE.

"Microgaming PlayItForward encompasses all aspects of our company’s extensive CSR programme, focusing on health, sport, education, charity and community both at home and abroad,” said Microgaming CEO John Coleman. “Environmental sustainability has long been a focal point for PlayItForward, which is driven by the values and aspirations of our people at Microgaming, including of course our Eco Warriors, who are always implementing new ways to make our world greener.

“Knowing how much trade show events can contribute to increased waste, we saw a need to take an active and leading role in driving positive change in this area. We hope that extending our green initiatives to ICE will inspire others to follow suit.”

International Game Technology (IGT)

IGT will be presenting a comprehensive portfolio of gaming solutions for its casino, lottery, and digital customers at ICE, including the debut of its IGT PlayDigital platform.

The recently formed IGT PlayDigital will showcase its artificial intelligence (AI) solution that offers new tools to accelerate growth through digital data modeling.

IGT's content delivery solution, PlayRGS, will be displayed, including PlayCasino games such as Pixies of the Forest II, Scarab, and Diamond Spins. The supplier will also spotlight an upcoming PlayRGS feature that will enable players to compete for promotional jackpot prizes, as well as its PlayCommand digital wagering platform and the engaging content within its PlayPoker and PlayBingo solutions.

IGT's PlayShot sports betting solution will demonstrate why the technology is already one of the leading B2B platform in the burgeoning US market, with the company introducing a range of self-service betting solutions including the PlayShot QuickBet kiosk, the PlayShot Mobile Kiosk and the CrystalBetting Terminal to highlight the full capabilities of its omni-channel sports betting offering.

Other product highlights include Chill Gaming's dynamic game concept Bloomtopia, and the chance-skill hybrid game Fortunes of the Brave that reward players with monetary and non-monetary rewards.

IGT will demonstrate several new video poker games, including the latest version of the wildly popular Game King suite, along with exciting Keno games Ultimate X Keno and Super Times Pay Keno that leverage popular IGT video poker game mechanics.

"IGT's ICE portfolio represents the company's position as a performance-driven organization, and its success in leveraging global game studios to deliver highly localized content for our gaming, lottery, and digital customers from all geographies," said Walter Bugno, IGT CEO International. "At ICE IGT will demonstrate the depth and breadth of the company's land-based and digital product roadmaps, and convey how IGT's performance-testing processes and focus on the player are helping drive our customers' growth."

Lottoland Solutions

Lottoland's B2B arm Lottoland Solutions will be offering all attendees at ICE a free chance to win £100,000 on a specially designed charity game called £100K NOW. 

Each player will have one chance to match all 6 numbers and win the jackpot of £100,000. If players fail to match all 6 numbers then Lottoland Solutions will donate money to its chosen charity partner Young Gamblers Education Trust (YGAM). For example if a player matches 3 numbers then £3 will be donated to YGAM. 

Lottoland Solutions has a huge portfolio of lottery-based products and a roadmap of innovation being implemented to further grow the genre, with jackpots guaranteed by Lottoland’s proprietary risk management that recently paid out a Guinness World Records €90m to one lucky player.

“We are thrilled to be at ICE again this year and are excited to see if anyone wins the jackpot on £100K NOW," said Lottoland Solutions director Michael Bogie. "We are also pleased to be able to support our charity Partner YGAM and the great work they do across the sector and in schools colleges and universities promoting safer gaming and gambling."

Related