iGaming platform provider Dench eGaming Solutions will launch its platform in the UK market following an agreement with Isle of Man-licensed operator 138.co.uk.

Dench will power the re-launch of the 138 brand in the UK, with the operator set to migrate its operations to the Dench Core platform.

“We believe that the best opportunity to create a sustainable competitive advantage is through a redefinition of our core operational process and a greater focus on player relationship management,” said 138.co.uk head of product Darren Howland.

“As such, we looked for a technology partner, which bridges the gap between core platform features and sophisticated campaign management tools. We needed software that allows us to share customer insights across different global teams and customize the experience down to the individual player while eliminating the overreliance on third-party providers."

Howland said that the associated risk of moving to newer technology was groundless, noting that operators must mature at a rate that is equal to the speed at which players evolve and reveal their own user insights.

“Dench will deliver the flexibility, speed, and control over user experience we need, in order to transform our digital plans,” he said. “We feel confident after the migration and the launch and eager to see how much can grow together in the future.”

Dench eGaming Solutions founder and CEO Dobromir Mitev commented: “Our company mission is to bring forward strong and reliable technology promoting operational transparency and consolidation of key marketing processes in order to create more engaging player experiences.

“The 138 Group is a modern-thinking company that is keen to use innovation to go beyond the current technology boundaries and surpasses customer expectations, which is actually an attitude we most value and we seek in a partner. This particular blend of simple operational processes and elegant campaign management architectures makes us the perfect choice for operators thinking differently and ready to act and move ahead of their players.”