Betting services supplier Sports Information Services (SIS) will provide its online watch and bet live horse racing channel to Czech betting and gaming operator Tipsport.

SIS will supply the Czech bookmaker with its British and Irish horse racing content for streaming online via its SIS Stream platform, including live pictures, commentary and data.

“We are thrilled to be working with Tipsport to supply them with our Live Horse Racing Channel online,” said SIS sales director Sandra McWilliams. “We are confident that the content will prove popular with their customers and generate incremental revenues and profits for the bookmaker.”

Tipsport CEO Petr Knybel commented: “We are happy to have secured this enhanced content, and that we are able to expand our product offering for our customers through our partnership with SIS.

“I believe that they will appreciate the quality horse racing content on show and the service from SIS which provides our customers with high quality content, at times that suit them.”

In related news, SIS unveiled a new live eSports betting product this week at London’s ICE.

SIS Competitive Gaming broadcasts live head-to-head competitions between skilled gamers, specifically created for sportsbooks. With a schedule of 15,000 live events per year, it will offer multiple quick-fire betting opportunities, helping to increase customer engagement and provide incremental revenues.

All matches are monitored by a dedicated integrity referee, trained by the Esports Integrity Coalition (ESIC), with strict player due diligence procedures in place to ensure competitions are fair and transparent.

SIS Competitive Gaming will be delivered to operators as an end-to-end solution, with live streamed pictures, commentary, on-screen graphics with betting triggers, data, plus an extensive range of markets and prices.

“SIS Competitive Gaming brings a whole new esports betting experience that will resonate with existing sports bettors,” said SIS CEO Richard Ames. “Following extensive customer and consumer research into the current esports betting offer, our new Competitive Gaming product has been shaped specifically for betting operators, with easy to understand games, and markets that are familiar to sports bettors, which will help maximise the opportunity of this fast-growing sports sector.”