Cherry-owned virtual sports specialist Highlight Games has signed two new deals to expand its virtual sports offering in Italy.

The supplier has agreed to provide its games, including its flagship Soccerbet Single Match and League football products, to leading retail and online operators Eurobet Italia and Sisal Entertainment.

Highlight Games’ products will be rolled out at Eurobet’s 720 retail venues across Italy, with the games to also be made available for online and mobile play.

The games are based on Highlight Games’ exclusively licensed and ADM approved virtual football product, that features real archive footage from the Serie A Italian football league.

“Launching with Eurobet will be a fantastic milestone for Highlight Games,” said Highlight Games CEO Tim Green. “Eurobet’s customers will be able to bet on a multitude of virtual football markets whilst watching the real stars of the Italian game, past and present, play out the result in the actual iconic stadia and with real commentary.

“It is testament to the innovative nature of the game that Eurobet will make room in its Virtuals schedule by removing first generation graphical based virtual football games and adding Soccerbet. We expect other market leading operators to follow in 2019.”

Eurobet sportsbook director Carlo Di Maio commented: “Launching the Highlight Games product is an exciting time for Eurobet and its customers. There is no other product like this in the Italian market and so we are pleased to be the first to offer this new generation of game to the Italian football loving public.”

Highlight Games also entered into a deal this week to launch its games across the Sisal Matchpoint retail estate, as well as via online and mobile.

“Becoming a supplier of sports games to leading Italian operator Sisal is further confirmation that the Highlight Games ground breaking suite of content is set to entertain and enthrall the Italian gaming market,” said Green. “No other product provides players the ability to bet on fixed odds virtual style games whilst watching the actual real-world teams and stars of Serie A play out the results. The ‘Bet on Highlights’ game is like no other and offers the perfect accompaniment to sports betting.”

Sisal head of sports betting Massimo Temperelli added: “We are very excited about the partnership with Highlight Games. There is no other virtual sports product in the Italian market that provides such a real-life experience. We look forward to seeing what the impact of this game has on the market for virtual sports.”

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