Polish bookmaker STS has partnered with gaming solutions provider BetConstruct as it targets growth beyond its home market.
BetConstruct is supplying the operator with its sportsbook, eSports, live and RNG casinos, virtual sports and statistics to drive expansion in key European markets including the United Kingdom, Germany, Slovenia and Latvia.
“STS is the undisputed leader of the Polish bookmaking market. After the success of the company in the country, it's time to start operations in Europe,” said STS chief executive Mateusz Juroszek.
“In the first stage of our presence abroad, we want to focus on the two million Poles who are abroad. Our brand awareness among these people is extremely high, so our goal is to take advantage of this significant competitive advantage.”
Vigen Badalyan, chief executive of BetConstruct, commented: “STS is the first Polish bookmaker to expand its gaming audience to the European region. For the company to conquer the new markets, we guarantee full compliance with the regulated markets and an excellent performance of our comprehensive solutions.”
STS claims a 47 per cent share of the Polish bookmaking market with revenue increasing tenfold over the past six years from PLN 220.0m to PLN 2.4bn.