London-listed gaming operator GVC Holdings has expanded and extended its relationship with supplier Playtech through to 2025.
The new agreement announced Wednesday gives GVC’s brands access to Playtech’s portfolio of content and products, many for the first time, with the two companies also agreeing to work together to integrate Playtech's products and services onto the GVC platform for delivery to the MGM-GVC US joint venture ROAR Digital.
Playtech BGT Sports will continue to provide land-based solutions to GVC’s Ladbrokes Coral business throughout Great Britain, the Republic of Ireland, and Belgium, with the agreement also allowing for the migration of the Ladbrokes Coral online business to GVC’s in-house technology platform.
“We are pleased to have reached a new agreement with GVC, which expands on the successful partnership we have established with Ladbrokes Coral over the last six years,” said Playtech chief executive Mor Weizer.
“This is testament to the strength of the Playtech proposition and we look forward to supporting GVC over the coming years.”
GVC chief executive Kenneth Alexander commented: “We are delighted that we have been able to agree a long-term relationship with Playtech. Even more of our customers will now be able to enjoy content from one of the world's leading suppliers of high-quality gaming product.
“At the same time the added flexibility around migration of technology platforms enables us to accelerate the integration of Ladbrokes Coral.”
Shares in Playtech plc. (LSE:PTEC) were trading up 2.98 per cent on the news at 428.90 pence per share in London Wednesday morning, while shares in GVC Holdings plc. (LSE:GVC) were trading up 0.22 per cent at 671.50 pence per share.