Sports data provider Sportradar has agreed a global partnership with Major League Baseball (MLB) to serve as its official distributor.
The partnership will see Sportradar serve as the exclusive distributor of official MLB real time game statistics to both media companies and regulated sports betting operators outside the United States, as well as live audio-visual game feeds to gaming operators in regulated markets outside the US.
It also gives Sportradar the exclusive right to distribute official real time statistics to media outlets in the US, and the non-exclusive right to supply MLB real time betting data feeds to regulated sports betting operators in the market.
Sportradar said the combination of MLB’s official data, statistics and live collection methods with its own world-class technology backbone and extensive distribution network will deliver a significant competitive edge to sportsbooks when it comes to in-game betting and liability management.
“A high-quality, reliable, and fast official data feed is the building block to creating engaging gaming products for MLB fans,” said Kenny Gersh, MLB executive vice president, Gaming & New Business Ventures.
“Sportradar, a proven industry leader in data distribution, is perfectly positioned to help MLB deliver an exceptional Official MLB betting feed. We are excited about the opportunities that this partnership will unlock as the sports betting landscape continues to unfold in the U.S.”
Alongside the data partnership, Sportradar will also integrate its integrity services with MLB’s existing game integrity protection measures, providing monitoring and analyses services and educational tools.
“We are truly excited to be working with Major League Baseball as its official global data partner,” said Carsten Koerl, chief executive of Sportradar.
“This is not only a tremendous opportunity for Sportradar, but ultimately it opens up new doors for MLB fans who have historically shown a proclivity for sophisticated data. We look forward to utilizing our vast global experience as the global leader in the data, AV, and integrity spaces to give fans and partners an unmatched experience.”