New York-listed Scientific Games Corp has confirmed that its Turkish joint-venture Şans Girişim has won the exclusive 10-year IDDAA sports betting contract in Turkey.
As we reported on Monday, Intralot chief executive Antonios Kerastaris stepped down after his company failed to retain the contract in a competitive bid process.
Scientific Games will provide its full turnkey sports betting solution in Europe's largest state-sponsored sports betting market, enabling players to bet in retail and via mobile devices.
Sans Digital, an affiliate of Turkey’s Demirören Holding, will serve as the lead partner in the Scientific Games joint venture, delivering the sports betting solution across at least 5,300 points of sale in Turkey, as well as the central system hardware and software, terminals, terminal software, maintenance, and risk management solution for retail operations and interactive sports betting.
“On behalf of our joint venture with Sans Digital, we are thrilled to win this significant opportunity to operate the only legal sports betting concession in Turkey,” said Barry Cottle, chief executive of Scientific Games.
“This important contract is evidence that our efforts over the last several years to create a superior, all-inclusive sports betting offering is coming together through collaboration between Scientific Games' Lottery and Digital groups. We are honoured by the trust given to us by Sans Digital and the Government of Turkey.”
Sinan Oktay, director of Sans Digital, commented: “After evaluating many of the leading companies in the global sports betting industry, we selected Scientific Games as our ideal partner.
“Our decision was based on their proven track record in both retail and interactive sports betting, and their ability to provide us with a best-in-class and fully-integrated offering that included risk management services. We value Scientific Games' commitment to helping us grow the Turkish market and look forward to our long-term partnership.”
Shares in Scientific Games Corporation (NSQ:SGMS) closed in New York Monday, down 3.46 per cent at $28.17 per share.