FanDuel Group and Boyd Gaming have launched the first FanDuel Sportsbook in the state of Pennsylvania at Valley Forge Casino Resort.

Located near Philadelphia, the FanDuel Sportsbook officially opened to the public yesterday, in time for the popular March Madness basketball tournament which begins this weekend. The ceremonial first bet was placed by Brent Celek, former tight end Super Bowl Champion for NFL side the Philadelphia Eagles.

The FanDuel Sportsbook features seven teller windows, 29 video displays (televisions and odds screens), two sports tickers and seating for more than 30 customers. It offers bets on all major US sports including professional baseball, basketball, soccer, football, golf, boxing, motorsports, and collegiate football and basketball.

“Opening the FanDuel Sportsbook at Valley Forge Casino Resort is the start of FanDuel Group’s retail sports betting expansion in partnership with Boyd Gaming,” said FanDuel Group CEO Matt King. “Our experience operating the top sportsbook in New Jersey at the Meadowlands Racetrack will serve us well as we enter Philadelphia and compete for customers in an area with some of the most passionate and knowledgeable sports fans.”

The retail sportsbook launch marks the start of FanDuel’s partnership with Boyd Gaming, which was agreed last August. The following month Boyd completed the acquisition of Valley Forge Casino Resort for $280.5m.

Paddy Power Betfair-owned FanDuel will provide its risk and trading platform, and manage the location in partnership with Boyd and Valley Forge Casino Resort.

“In less than a year, FanDuel has established itself as the leading sports-betting brand in a competitive New Jersey market," said Boyd Gaming president and CEO Keith Smith. “We look forward to bringing their market-leading product to Valley Forge, and are confident the FanDuel Sportsbook will serve as a powerful draw for new and existing customers throughout the Philadelphia market.”

Valley Forge Casino Resort general manager Dave Zerfing added: “We are excited to partner with FanDuel Group and bring a sports betting experience to our guests.

“Located next to our gaming floor, which has recently been expanded with 250 new slot machines, we take pride in continuing to enhance our amenities and offerings here at Valley Forge Casino Resort.”

Shares in Paddy Power Betfair plc (LSE:PPB) were trading up 2.82 per cent at 5,752.65 pence per share in London Thursday morning, 6.73 per cent above its 52-week low posted last Friday.