Scientific Games’ recently announced Connect & Amplify casino partner programme aims to provide a complete end-to-end solution to operators and games developers, from the delivery of game engines to compliance to promotion. SG Digital partnership director Steve Mayes and studio director Rob Procter explain how.

In its simplest form, the Connect & Amplify programme leverages Scientific Games’ two-sided network to allow studio partners to build high quality, feature rich games and serve them to SG’s international portfolio of customers.

“We have scale on both sides of the network from a content and operator perspective. We are now focused on how to expand beyond content aggregation,” explains SG Digital partnership director Steve Mayes.

“Operators gain huge value from our casino platform due to the open approach we have as part of our core casino strategy. Opening up the platform to provide easy access to features for our partners provides operators with true choice in a centrally managed platform rather than using multiple back-offices across multiple providers.”

To ensure that operator partners have access to the games that players want, the Connect & Amplify programme offers studio partners two routes to market. Connect partners benefit from a dedicated team delivering game engines and support, enabling them to create content by leveraging Scientific Games’ long history of games development, while Amplify allows studios to expand the reach of their games through integration with the SG Digital casino platform.

“Connect is a no brainer for studios who want to build new games with no boundaries,” says Connect studio director Rob Procter. “If they can dream it, we can help create it."

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