London-listed GVC Holdings has agreed a multi-year extension to its B2B partnership with Austrian sports and live betting systems provider CBCX.

Through its B2B sports trading feed, GVC Feed, the company will continue providing CBCX with live sports betting data including odds, fixtures, results, scoreboards and event calendars in multiple languages for online and land-based B2B clients.

GVC has been supplying CBCX with sports trading data services since 2012.

“We are delighted to continue our long-term collaboration with CBCX who have been a first-rate partner to work with,” said GVC head of B2B Ian Turnbull. “Today’s announcement means their retail clients across the globe will continue to benefit from the same market-leading, margin-driven, quality content offered by GVC’s own premium sports betting brands including bwin and Sportingbet.

“Every event we offer is backed by experienced bookmakers using advanced trading algorithms and extensive supporting services to ensure a super-fast, reliable and comprehensive end-product for our partners.”

CBCX chief executive Michael Jeske commented: “Ever since establishing our partnership with GVC and incorporating their cutting edge sports betting and trading content into the CBCX software, we have enjoyed extraordinary growth and exposure of the CBCX betting systems portfolio.

“Driven by the quality and sustainability of GVC's services, the CBCX sports betting application XLive has truly evolved and we are proud that XLive is widely regarded as the leading betting product for retail and web/mobile B2B betting operations. Extending our partnership was the obvious route for us to take. We are happy to renew the cooperation and look forward to a successful future.”

Shares in GVC Holdings plc (LSE:GVC) were trading down 0.41 per cent at 576.60 pence per share in London Tuesday morning.

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