New York-listed supplier Scientific Games Corporation has secured a five-year expanded contract extension with Danish national lottery operator Danske Spil.
Scientific Games’ SG Digital division has powered Danske Spil's sports betting offering since 2012, with the new extension seeing further enhancements made to the operator’s sportsbook platform.
The five-year renewal will see Danske Spil benefit from a new front-end digital user experience with a roadmap of new innovative features. As part of the new revenue share commercial model, Danske Spil will be able to deploy all new product features from SG Digital's roadmap as they are released.
“We are excited to expand our relationship with Danske Spil, a long-term partner that shares our passion for delivering engaging and intuitive sports betting experiences,” said Keith O'Loughlin, senior vice president sportsbook and platforms at SG Digital.
“Since the start of our partnership in 2012, Danske Spil has grown and retained their position of leadership in the Danish market, and we now look forward to supporting Danske Spil in creating enriched, memorable experiences for their players."
Danske Licens Spil CEO Niels Erik Folmann added: "We are very happy to continue our relationship with SG Digital. This partnership will continue to form the core of our sportsbook offering moving forward.
“At Danske Spil we pride ourselves on delivering entertaining games and a premium user experience, and our partnership with SG Digital is key in this regard."
Shares in Scientific Games Corporation (NSQ:SGMS) closed up 1.71 per cent at $20.77 per share in New York Monday.