Sports betting technology provider Playtech BGT Sports (PBS) enjoyed a record performance during last weekend’s Grand National festival through its self-service betting terminals (SSBTs).
After seeing a 300 per cent year-on-year increase in turnover during last month’s Cheltenham Festival, PBS delivered record results on the Grand National, with the number of bets doubling compared to last year.
The average amount bet on the race also continued to increase, and has now risen from £5.46 in 2014 to £7.94 this year.
“We are finding that an increasing number of customers both old and new are enjoying horseracing on our SSBTs,” said Playtech BGT Sports senior commercial director Lee Drabwell. “Having good quality data at their fingertips, particularly the Racing Post content we have on an exclusive basis, and a quick transaction means they don’t have to worry about queues or missing the start of the race.
“As we’ve seen over the weekend, the Grand National is steeped in tradition and history, but new SSBT technology is ensuring it is just as relevant today and will have a bright future as a betting event.”
Playtech BGT Sports has continued to introduce new products and innovative features to boost customer engagement and revenue for retail operators, particularly around in-shop in-play functionality.
This includes a new contactless payment functionality on its SSBTs, which is currently being trialed by Paddy Power, and in-play golf wagering ahead of the upcoming US Masters.