Business News

GVC-owned Ladbrokes Belgium has agreed a long-term broadcast deal with Arena Racing Company (ARC).

The agreement sees ARC’s European Racing Channel rolled out across Ladbrokes’ 453 Belgian outlets, featuring thoroughbred and greyhound content from the UK, South Africa, Australia and North America.

“We are committed to offering our customers live events of the highest quality and this new agreement with ARC ensures we now can offer all UK horseracing and BAGS greyhound racing together with Australian, South African and North American content,” said Ladbrokes Belgium managing director Yannik Bellefroid.

“This will be available in all our shops and on our betting terminals to cement our place as market leaders.”

ARC director of international markets Antony Hopkins said: “We are delighted that Ladbrokes Belgium has committed to show the European Racing Channel across their retail estate in Belgium.

“This will give them access to our quality UK and international thoroughbred content and they will receive all BAGS greyhound content which provides the reliability and margins that are so important for operators and their customers.”