Senet Group has doubled its membership with five new partners joining the UK responsible gambling body.

The new Senet members are casino operators Aspers, Caesars, Genting and Rank Group, alongside supplier Playtech.

They join the five other funding partners; GVC, William Hill, Paddy Power Betfair, SkyBet and Scotbet.

The new partners will sit on Senet’s quarterly CEO forum, which advises the Senet board and its independent chairman Gillian Wilmot.

“With a great many initiatives and projects underway across the gambling industry, aimed at understanding and reducing problem gambling, the sector needs to improve its ability to collaborate on the development, testing and sharing of interventions which work,” said Senet Group CEO Sarah Hanratty.

“Senet is doing its part in leading and facilitating collaborative projects, and I am delighted that our new partners have chosen to recognise the importance of collective leadership on safer gambling.”

On behalf of the new funding partners, Rank Group CEO John O’Reilly said: “This is a significant statement of intent from all five companies who share the view that responsible gambling should be at the heart of our businesses.

“The Senet Group is well placed to deliver an ambitious programme of work, and today’s announcement further strengthens the industry’s wider commitment to ensuring a safer gambling environment can be enjoyed by all customers. There is a lot to do, an appetite to do it, and we are delighted to be adding our collective muscle to the Senet Group’s work.”