Colombian mobile telecommunications provider Megared has partnered iGaming platform provider BtoBet to launch its Megapuesta brand in Colombia.

BtoBet will provide its betting and gaming technology to power, which recently became the 16th operator to be licensed in Colombia.

“As a leader in the communications field we have built an outstanding reputation in our country, and as such we always require high standards from all our partners,” said Megared commercial manager Juan Esteban Puerta. “We opted for BtoBet as our technological partner to launch our gaming division 'Megapuesta' because like us they are pioneers and leaders in the Colombian market, with a vast experience in this regulated market and in other jurisdictions, not only in Latin America but also worldwide.

“Furthermore, their deep knowledge and reputation of the LatAm region, especially the Colombian market, has contributed to develop a trusthworthy relationship with them.”

BtoBet chairman and CEO Alessandro Fried commented: “Megapuesta is another thrilling partnership as BtoBet seeks to further cement its leadership status in the Latin American region and be the first option for those companies seeking to establish their iGaming operations in this exciting market.”