Sports data provider Sportradar has agreed an exclusive partnership with sports betting content provider SportsGrid.

The agreement will see the two companies launch the first free 24-hour network dedicated to sports bettors, featuring coverage and analysis of stats and odds across various professional sports.

The new network combines Sportradar’s ad tech, over-the-top (OTT) technology and data with SportsGrid’s experience in operating fantasy sports content sites and, as well as the FNTSY Sports Network TV channel and FNTSY Sports Radio Network.

“Sportradar is always looking to enhance the fan experience through the use of data and technology,” said Sportradar senior vice president of US advertising and OTT Jason Sukhraj. “Collaborating with the SportsGrid executive team provides us with the platform to mesh our core competencies around betting with their programming talent and address the increasing demand for information and content geared around sports gaming.”

The deal also incorporates Sportradar’s recently launched ad:s service, allowing operators targeting the betting community able to do so through sponsorship of programming, as well as targeted ad spend across video and audio inventory.

“The integration of Sportradar data and technology into our content is game changing for our free twenty-four hour audio and video gambling network,” said SportsGrid president Louis Maione. “This partnership showcases our combined vision of delivering the true convergence of content, data, and gaming to the millions of sports fans craving this informative and entertaining programming.

“Joining forces with Sportradar instantly affords SportsGrid with the ability to provide unquestionable best of breed sports wagering programming. Additionally, Sportradar’s delivery of a robust video solution ensures our content is placed where fans want to consume it, stamping our foothold as a market leader in the space.”