Stockholm-listed Kambi Group will provide it sports betting technology to power William Hill’s sportsbook launch in Sweden.

William Hill will launch under a license issued to operator Mr Green & Co, which was acquired by William Hill in January.

The operator's expedited market entry will see Mr Green's Kambi-powered Redbet.se site rebranded as WilliamHill.se.

“Work is well underway to align the Kambi Sportsbook with William Hill’s product requirements with an initial product launch expected to take place imminently,” Kambi stated.

Kambi has been powering Mr Green's sportsbook since 2016, and rolled out a new sportsbook for the Redbet brand last September.

Shares in Kambi Group plc (STO:KAMBI) were trading down 2.15 per cent at SEK182.00 per share in Stockholm Monday morning, while shares in William Hill plc (LSE:WMH) were trading up 1.03 per cent at 162.30 pence per share in London.

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