Stockholm-listed Kambi Group will provide it sports betting technology to power William Hill’s sportsbook launch in Sweden.
William Hill will launch under a license issued to operator Mr Green & Co, which was acquired by William Hill in January.
The operator's expedited market entry will see Mr Green's Kambi-powered Redbet.se site rebranded as WilliamHill.se.
Kambi has been powering Mr Green's sportsbook since 2016, and rolled out a new sportsbook for the Redbet brand last September.
Shares in Kambi Group plc (STO:KAMBI) were trading down 2.15 per cent at SEK182.00 per share in Stockholm Monday morning, while shares in William Hill plc (LSE:WMH) were trading up 1.03 per cent at 162.30 pence per share in London.