Cherry-owned virtual sports provider Highlight Games has entered into an agreement with Italian operator Lottomatica Scommesse to launched its Soccerbet products in Italy.

The multi-year agreement will see the supplier’s Soccerbet Legends Football and Soccerbet Legends League games launched across Lottomatica's retail estate of 1,400 betting points, as well as through online and mobile channels.

The virtual sports titles are based on Highlight Games’ exclusively licensed and approved football product, which features archive footage from Serie A.

“This multi-year agreement with a leading concessionaire in the Italian market is testament to the growing demand for Highlight Games’ innovative virtual sports products,” said Highlight Games CEO Tim Green. “Football is a national obsession in Italy and Highlight Games is delighted to offer Lottomatica customers the opportunity to bet on a multitude of virtual football markets while watching high-quality footage from one of the most celebrated football leagues in the world.”

Lottomatica sport betting senior director Alessandro Fiumara commented: “Lottomatica looks forward to launching Soccerbet Legends Football and Soccerbet Legends League with Highlight Games.

“The use of real archive footage featuring legendary teams, players and stadia from Serie A is an exciting innovation in the virtual sports world and we are confident that our players will be attracted by these new products.”



GIQ Magazine Digital Edition