Paddy Power Betfair-owned FanDuel Group has signed a deal to become the exclusive betting and gaming partner of live TV streaming service fuboTV.

The agreement is FanDuel Group’s first strategic partnership with a third-party over-the-top (OTT) internet television service, and will see fuboTV’s sports platform expanded with FanDuel’s betting data in the coming weeks.

The two companies have also signed a media buy and content distribution deal, which will make FanDuel the exclusive advertiser on fuboTV across sportsbook, online casino, horse racing and fantasy sports categories.

“We’re partnering with fuboTV to demonstrate how FanDuel can enhance the live viewing experience by allowing cord-cutting sports fans to view the content that matters to them the most from their TV, phone, tablet or computer,” said FanDuel vice president of content business and operations Adam Kaplan.

“fuboTV is a sports-centric company, focused on live sports and entertainment content, making them a natural partner. By integrating our odds and data on fuboTV’s platform, we are truly changing the way people watch live sports.”

Headquartered in New York City, fuboTV initially launched as a football (soccer) streaming service in January 2015. With the launch of fuboTV España in 2018, it became the first US virtual multichannel video programming distributor (MVPD) to enter Europe.

“We are always looking for ways to add value for consumers and enhance their premium experience with fuboTV,” said fuboTV vice president of business development Min Kim. “Gaming and sports are natural complements, and fuboTV’s industry-leading product offerings will be further enriched with FanDuel’s innovative entertainment solutions.

“We’re thrilled to select FanDuel as our partner – the first deal of its kind between a virtual MVPD and a gaming company – and integrate their products into fuboTV.”

As part of the deal, FanDuel’s American horse racing networks TVG and TVG2 will be available to fuboTV subscribers nationwide and added to fuboTV’s base package of more than 90 channels.

Shares in Paddy Power Betfair plc (LSE:PPB) were trading down marginally by 0.38 per cent at 5,760.00 pence per share in London Friday morning.

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