Rush Street Interactive’s PlaySugarHouse.com has incorporated IMG Arena’s live streaming service for players in New Jersey and Pennsylvania.
SugarHouse is the first and currently only operator in the United States to offer players the chance to watch and bet on live tennis through the IMG Arena service, which includes high-profile events such as the Roland Garros French Open and the US ATP Masters 1000 Miami Open, Cincinnati and Indian Wells tournaments.
The IMG Arena streaming portfolio is currently live for PlaySugarHouse.com players in New Jersey and will soon launch online in Pennsylvania.
“Rush Street Interactive continues to focus on enhancing the experience of our PlaySugarHouse.com customers,” said president Richard Schwartz. “We believe that by offering players the chance to watch the action while they are live betting, IMG Arena’s streaming service will bring greater entertainment-value and integrity to our players’ betting. We’re pleased that our focus on customer experience is driving our strong market share growth in New Jersey.”
IMG Arena managing director Freddie Longe added: “We are delighted to partner with one of North America’s top online gaming operators, Rush Street Interactive. Players at PlaySugarHouse.com will now have a significantly enhanced wagering experience through the incorporation of our live streams.
“Bringing our official streaming product to the US is an important step for IMG Arena and the market as a whole. In the more mature European market, we have seen that one of the major complaints by fans is a lack of live streaming availability, and that it is a key factor in setting a tier one operator apart as markets develop.”