Stockholm-listed gaming operator Kindred Group has gone live in the United States for the first time with the launch of its Unibet brand in New Jersey.

The operator secured license approval from the New Jersey Division of Gaming Enforcement last year to offer an online casino together with Hard Rock Hotel & Casino Atlantic City.

“We are thrilled to announce that Kindred can now offer New Jersey customers a truly great gambling experience on a top technology platform in a sustainable, safe and secure environment,” said Manuel Stan, SVP Kindred US.

“We have been preparing for this first and important step very thoroughly for a long time and we are excited to take another step into what will most likely become the largest betting market in the world.”

Kindred is utilising SG Digital’s Open Platform System and Open Gaming System for the online casino, and will expand into sports betting using Kambi’s sportsbook technology.

“This announcement is the first one in a line of hopefully many more, since we believe in the importance of the US market,” Stan added. “Next in line will most likely be Pennsylvania and Kindred’s strategic partnership with Mohegan Sun Pocono.”

Shares in Kindred Group plc. (STO:KIND-SDB) were trading down 1.62 per cent at SEK77.96 per share in Stockholm Wednesday morning.